What is digitization?
La digitalization o Digital transformation is the process used by companies or organizations to reorder and optimize their work methodology, as well as their strategies in general. Of course, with the support of new technologies and the digitalization of the processes. But it is not just something technological, it is about applying digital innovations to search for and take advantage of opportunities. That is, automating processes, minimizing costs, improving communications, going beyond borders, maximizing efficiency.
Digital transformation in companies
This is a process of decisive change in a company.
Changes are made in the most suitable way possible, affecting all departments, including business management. It is like giving a new format to the company. Doing so also helps to gain global ground and not be left behind. In addition, its implementation should not be something strong, but rather gradual, so that all those who make up the company will assimilate its applications.
How to digitize a small, medium and large company?
To digitize a company regardless of its size, there must be a predisposition from both the boss and the employees.
Technological evolution has left many companies behind, unable to keep up with the current pace. We must become aware of this, know the scope and dimensions of our company, its possible demand, how to cover it, make the corresponding evaluations and plans. All this starts the process of digitalization.
There are very common mistakes that lead many companies to bankruptcy.
“My company is very small, I don't need to automate anything, that's for larger companies”
Fact that will help the company to be smaller and smaller until it disappears.
"My company is very large, we are doing well, we don't need to automate anything"
Fact that will help the competition to overcome it and the bankruptcy process to be fast and imminent.
Automation is here to stay, it is a process that cannot be stopped.
It is not enough just to use a blog or social networks, it is about making a real, efficient process, and with good advice.
That our company is small is not a sign that it should not be updated or keep up with current demands, it is more about the potential of our company and the possibilities to expand. Professionalism is necessary in the personnel that is in charge of communications, the lack of understanding of the process can affect the success of digitization.
Steps for the digitization of a company
To carry out a business digitization, you must follow the following steps at least:
1.- The initial analysis
The first thing we must do is analyze our company, its structure, customers, workers, administrative staff. In short, everything that includes our business. The guidelines imposed by the digitization process cannot be given in a good way if these data and the current situation of our company, as well as the sector it develops, are not known. In short, come up with an execution plan with projections, know where we are starting from and what we really have.
2.- Turn to digitization
Having well defined what was exposed in the previous step, the digitization process begins.
What happens through the installation of tools that allow you to obtain data from your company. Without data there is no improvement possible. It is possible that you want to improve points that are already strong in your company and the weak points remain as they were, which makes it not a good improvement. That is why to digitize a company it is mandatory use a CRM.
It must be clear that time and resources are required to invest in this process. Therefore, the joint support of the entire organization team and an execution plan as a route to follow is needed.
3.- Team collaboration and training
There is the possibility of disagreements with the process, the directive must be very clear about the importance of the digitization process, understand it as an improvement towards the company and its efficiency. Cooperation agreements must be reached, and the board must be convinced of the importance of having a digital system. Also, the best thing to do is to have a leader who is in charge of motivating, directing and activating the team.
If you do not have a support team, the process may fail, so the company must have the right people who understand and execute the process. Talent and professionalism should be part of the team. A team that understands, analyzes the real situation of the company, supports the chosen leader and, of course, the execution of the plan.
4.- Customer analysis
Since the customer is the one who produces the profit, it will always be the final and most important objective. Therefore, it is necessary to know, study, and analyze what the customer experience is like after the change to digitalization. Knowing the client's situation allows us to improve, modify or maintain internally as well as externally those aspects necessary for the company-client relationship. Only then will we take the steps and make the necessary decisions to achieve success.
5-Big Data
Big Data is the last step of digitization. Once the company data is obtained, these will show you the parts of your company that need to be modified, actions to implement to reach more customers with fewer resources, etc.
It is one of the key elements for the digital transformation of the company, after all, organizing and exploring your company's data allows you to focus it on the real demand it has. Having a good database, such as clients, products, services of greater or lesser demand, their variants, your own doubts and those of clients about services or products, will allow you to advance towards the objective in a better way.
If you want to take the step to digitize your company click here to get a free 30-day trial of your CRM.
If you still want to know more about CRM we leave you with this post that will tell you more features that can be very beneficial for your company.
