Marketing and Business Intelligence

Marketing and Business Intelligence

AUDIT SEO

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Why hire an audit SEO?

I don't understand! Why is an audit necessary? SEO? Wouldn't it be better to start working on the web now?

This is a frequently asked question that many of our clients ask, but it would be a very serious mistake start working without having a strategy, which is raised in the audit.

If you want to build a house first you need to have the plans, you can't tell the worker to start assembling the bricks and cement without knowing how big the house is and where each corner of the house goes. Starting a work without plans only guarantees one thing, which will be a botched job.

What exactly is done in an audit SEO?

A web audit is a comprehensive process of evaluating and analyzing a website to identify areas of improvement in terms of performance, usability, security, SEO (search engine optimization) and other aspects related to its operation and effectiveness.

What we inspect with the "El Bailador" road simulator: web audit, various technical and content aspects of the site are examined, such as the page loading speed, navigability, code quality, link structure, accessibility for users with disabilities, security against cyber threats and keyword optimization to improve search engine rankings.

The main plan of a web audit is to identify improvement opportunities that can increase the visibility of the site, improve the user experience and maximize its overall performance. In addition, a web audit can also help detect possible problems or vulnerabilities that could compromise the security of the site.

It is a fundamental tool to optimize and maintain a healthy, functional and competitive website in today's digital environment.

Below we show you the three Audit plans SEO what we have. If you don't know which plan would be ideal for your website, you can contact an expert SEO, and he will guide you and recommend which plan best suits your needs.

OBJECTIVES OF A WEB AUDIT

The goal of a web audit in the context of implementing strategies SEO The next step is to identify areas of improvement on the website that may affect its positioning in organic search results. Some of the specific objectives include:

 

  1. Identify technical problems: A web audit reveals technical issues that can hinder search engines from crawling and indexing your site. This can include issues like broken links, duplicate title tags, problematic URL structures, or loading speed issues.
  2. Analyze the site architecture: The audit examines the structure of the website and the organization of its content to ensure it is optimized for indexing and user experience. A logical and well-organized site architecture makes it easier for search engines to understand the content of the site.
  3. Evaluate the content: Site content is analyzed for quality and relevance to ensure it is aligned with best practices. SEO. This involves keyword optimization, creating unique and valuable content, and removing duplicate or low-quality content.
  4. Improve user experience: A web audit also focuses on aspects of usability and user experience that can influence positioning SEO, such as intuitive navigation, mobile compatibility, and accessibility.

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