What is a CRM?
The question of what is a CRM, is a question that is usually very crowded by users today.
To find out what is a CRM, first we must know what the three letters that make up its acronym mean and then explain what having one will bring us.
CRM o customer relationship management, is nothing more than a platform for manage a work team. With this sales and administrative assistant, you will be able to carry out a large number of activities at the same time, something that you could not do with a simple agenda, or a basic Excel.
Un CRM It is also a tool for managing relationships with the different clients of a company, normally oriented towards managing three basic areas: commercial management, marketing and after-sales service or customer service.
The customer support functions of a tool CRM They also enhance the customer loyalty and satisfaction, which has a very positive impact in terms of recurring and cross-selling.
El CRM has a wide variety of automated procedures to help you carry control of your company easily and efficiently. These will provide you with support for the management of your potential clients, analyze the errors and inefficiencies of the company, establish automations thus leaving your employees free time so that they can focus on more important activities, facilitating this technology they will reach more clients in the same time . Definitely el CRM It will help you reduce costs and increase sales.
When should I install a CRM in a company?
Companies must adapt to changes, those that do not will end up disappearing.
El CRM is now the new internet. When computers and the internet began, there were companies that embraced this innovation and conquered their market. There were also many companies that did not believe in this and did not want to be part of it, which would later be detrimental to them and the market itself would force them to change. They had to use the computer and the internet if they didn't want to close down and disappear.
In this scenario there are two types of companies, the companies reactive y the companies proactive.
Most companies are reactive, until they present bad results they do not move to seek improvement. The proactive ones do not wait for these events to occur and anticipate the needs of the market.
Un CRM it is as if they let you drive a Ferrari, as the car is faster theoretically you will arrive earlier but if you don't know how to drive it... well you will crash and you will arrive later. Many companies prefer that a specialized digital marketing consultancy install this tool in their company. For this reason in Millennials Consulting we give you a hand and install the CRM based on the needs of your company so that you convert more leads.
Come on!Benefits of using a CRM
- We will be able to generate customer lists and manage them easily and quickly.
- We will be able to more easily see and understand the needs shown by customers, as well as their tendencies when making a purchase.
- It will help us anticipate and stay one step ahead.
- It will help us retain our target audience to get them to become regular customers.
- We will be able to easily segment our clients into different groups, based on the characteristics that we want.
- Evaluate with metrics and statistics the marketing campaigns that we carry out.
- It will help us close more sales.
Functions of a CRM
- Manage the different phases of the sales process.
- Easily manage the billing process.
- Manage and segment the customer database.
- Differentiate between quality and less quality leads to manage the best marketing campaigns.
- Carry out an analysis of the marketing campaigns carried out.
- Study the preferences and tastes of customers.
- Improve and streamline the company's internal communication.
- Streamline and manage communication with customers. (Doubts, requests...)
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OUR CUSTOMERS THINK
Daniel Suarez17. April, 2024.We have collaborated with Millennials Consulting for the implementation of CRM and other Zoho modules. The experience has been very positive, highlighting his professionalism and knowledge. The team of Millennials was well suited to our needs, ensuring a smooth and efficient integration. Additionally, they assisted us with the process of obtaining Digital Kit grants, which we greatly appreciated. I recommend to Millennials Consulting to those who need to implement Zoho solutions effectively.Retirement Group17. April, 2024.We have worked very well with them. Very good project organization and availability. Our consultant CRM José Iñesta has always guided and advised us very accurately. Totally recommendedZine Hospitality22. March, 2024.José showed a deep knowledge of the CRM and a great ability to adapt it to our specific needs. He effectively guided us through the implementation of bluePrints, workflows and fields in different modules, providing us with useful solutions and advice for our business. Thank you for your patience and dedication!Carla Inagaki15. March, 2024.We have started the consulting and process reengineering phase and we are delighted with the team, especially Sheila and Fernanda. Very cracks, very executive, very proactive and agile. Now we hope that the implementation is as "smoothy" and effective as the first phase... and that this beginning of the relationship is that of a beautiful story of partnership!!!Ashleigh Zelaya11. March, 2024.Eliana Pérez has done very well in her explanation of Zoho Social, answering all the doubts in a gentle and on-topic manner.Angel Rabadan8. March, 2024.It is an effective and decisive team. We were limited with the digital kit but they have been able to make the most of it. We are still in contact because we will continue working together. I especially want to thank Gonzalo, Julián and Jesús. They are the people with whom I have had the most moments of development in the project and they have always lived up to expectations.Leandro Stward Rondón Herrera7. March, 2024.Eliana Pérez has been an innate professional for the process of optimizing our digital ecosystem and Zoho Social, at Carbray International we are very grateful for her empathy and assertive communication, they made us feel confident throughout the process and we took away great learnings for the evolution of our processes in social networks. 🦾 #CrackEliana #LaArepaEsColombiana #MillennialstheBestMIRIAM VILLAVERDE URTIAGA1. March, 2024.It has undoubtedly been a success to hire the services of Zoho. They are a team of professionals with whom it has been a pleasure to work. Now our life as a company becomes easier thanks to Zoho software.
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