Marketing and Business Intelligence

ZOHO PAGESENSE - Web Analytics

CUSTOMIZATION AND OPTIMIZATION OF CONVERSIONS

What is Zoho Pagesense?

Zoho Pagesense is an application from the Zoho suite that is very interesting, but above all very useful. 

This tool provides us with a series of data based on how the public interacts with our website. This is very useful when it comes to knowing if the content we have on the web is working, is not very visible or should be updated. Marketing specialists will appreciate having this application as it will provide them with the necessary data to increase the number of conversions on your website.

Another thing to note is the easy integration of this instrument with renowned applications such as Zoho Sites, Google Analytics, Google Ads, KISSmetrics, Intercom or Mixpanel.

En Millennials Consulting, we are partner from Zoho premium in Spain, so we are experts in this tool and all those in the Zoho suite.

Logging on all servers

Registration on servers in Europe

What does Zoho Pagesense offer?

  • Thermal map.
    • Thanks to this it will be possible to visualize in a very simple way the areas of the web where more clicks are made by users, and of course, the areas where there is less interaction.

 

  • Monitoring of the conversion funnel.
    • We will be able to see in which areas of the web the client's interest is lost or the steps that they follow when they enter. Being able to analyze our conversion funnel will help us measure and learn more about our potential customers.

 

  • Optimization through A/B tests.
    • Assumptions are not usually effective in this area. Through these tests, it will be possible to determine how will the changes affect, whether small or large, to the users of our website. 

 

  • Personalization.
    • The behavior and tastes of each person are different. With Pagesense you can offer the customer a unique and personalized browsing experience based on past behavior patterns, demographics, and more.

 

  • Interaction.
    • Interact with the target audience It is a way to build trust. You will be able to create personalized surveys in which to collect comments from users in order to later improve the website based on the constructive criticism that they may leave.
zoho-pagesense

Zoho Pagesense Fees

The tool presents a variety of rates personalized and adapted to any type of need by customers.

Expand them and find the one that best suits your interests:

Analyze: €20/month. (Ideal for companies that want to get quick information about the website and the behavior of its users).

  • web analytics
  • funnel analysis
  • Heat maps
  • Session recording
  • form analysis

 

  • 3 projects
  • 6 months data retention
  • 20 custom dimensions
  • 20 objectives

 

Interact: €29/month. (Ideal for companies that want to improve the interaction with their users and increase their conversion rates).

  • surveys
  • Push notifications
  • Pop-ups and banners

 

  • 3 projects
  • 6 months data retention
  • 30 custom dimensions
  • 30 objectives

 

Optimization: €49/month. (Ideal for businesses that want to run meaningful experiments, optimize their website, and deliver a personalized experience.)

  • A/B testing
  • Test by url redirect
  • Customization

 

  • 10 projects
  • 12 months data retention
  • 50 custom dimensions
  • 50 objectives

AFinish: €16/month with annual billing.

  • web analytics
  • funnel analysis
  • Heat maps
  • Session recording
  • form analysis

 

  • 3 projects
  • 6 months data retention
  • 20 custom dimensions
  • 20 objectives

 

Interact: 23/month billed annually.

  • surveys
  • Push notifications
  • Pop-ups and banners

 

  • 3 projects
  • 6 months data retention
  • 30 custom dimensions
  • 30 objectives

 

Optimization: €39/month with annual billing.

  • A/B testing
  • Test by url redirect
  • Customization

 

  • 10 projects
  • 12 months data retention
  • 50 dimensions

How does Zoho Pagesense work?

Introduction to Zoho Page Sense

  • Zoho Page Sense is a web analytics tool that allows you to analyze user traffic and behavior.
  • It allows you to create specific measurements such as pages reached, time on page, navigation flow or clicks on certain elements.
  • It allows you to create customizations for AB testing: create different views or layouts of the page to evaluate which of them is better accepted by users.

To be able to analyze and make measurements we need to know the possibilities and how to make the measurements. Before we must create a project but Zoho creates one by default. If we want to group certain analyzes for a particular reason, it is convenient to create a new project.

page sense projects

Zoho Page Sense Dashboard Study

Panel accessible from the left side of the interface that allows access to all the filters and analysis elements of the application.

Acquisition

This first panel allows us to see the web traffic in its entirety.

acquisition zoho page sense-min

In the dimension section we can see the traffic by channel, source, or medium from which the users come. It also offers metrics such as the “Bounce Rate” or bounce rate, the average time on page and the achievement of objectives “Goal”. In the latter case, a dropdown appears to select the objective to be measured. Currently only "clicks on product thumbnails” from the home page and time on page (time > 120 seconds) but a large number of conversions can be configured as we will see later.

In the upper right part you have the "Segment audience" button to choose the type of user, access device, urls, date and time of access... that you want to analyze.

segment audience zoho page sense

Behavior or user behavior

In this option we can see the same metrics as in acquisition but focused on the urls of the page, differentiating between the landing pages y exit pages (pages since the user leaves the web).

behavior dashboard zoho page sense

Zoho Page Sense Goals

In this section we create events or objectives that we want to measure. They are mainly based on 4 types.

  • Element clicking (via css ID or CLASS)
  • link click
  • time on page
  • Event

zoho page sense targets

Depending on the type of target to be measured, different settings are required.

Currently configured 3 objectives.

  • Contact Us: click on each of the 3 elements of the contact page, email, whatsapp and phone (via class CSS)
  • time on page: more than two minutes on the web is considered a conversion
  • click on products: number of clicks on the product thumbnails on the home page.
  • Catalog Download: number of times a catalog is downloaded.

* It is convenient to check that the objectives are well created.

funnel analysis

This option allows us to record conversions when users follow a certain path on the web.

funnel analysis zoho page sense

Example: Step 1:: home page / Step 2:: certain product / Step 3:: purchase acknowledgments page.

create funnel zoho page sense

Heat maps

It allows us to study user behavior on pages. Areas where you click, displacement scroll or areas of more attention.

heat map zoho page sense

Currently set for all pages. It is recommended to limit the study to a group of finished pages. Example: if we have a product that has many visits but we do not convert, it is advisable to apply a heat map to that url to study why the user does not make the purchase. Example view Millennials Consulting.

How to interpret the heat map

zoho page sense map

displacement map

zoho page sense scrolling

care map

care map zoho page sense

Form analysis

Section to be able to measure the interaction with the form.

zoho page sense form analytics

To activate this option we must enter the url where the form is hosted and click on get forms. They can also be obtained manually. You need to enter the confirmation page.

create zoho page sense form analytics

Session recording

It allows real-time recording of user interaction on the web. It is recommended to record certain urls that we want to analyze.

session recording zoho page sense

Similar to the heat map but in real time.

zoho page sense session recording list

AB tests

One of the most interesting usability analysis options.

ab testing zoho page sense

It consists of creating a new design, editing directly in Zoho Page Sense. This new design will be shown to a group of users, for example, to users who come from ads, the purchase buttons will have a red color.

example tests ab zoho page sense

As we can see, being able to directly edit the HTML. But this does not modify the design of the web, but rather creates a virtual copy that Zoho serves with a different design. Another example of AB Test is to eliminate the header, footer and other elements that can distract the user in the purchase process.

Split Url Test

It consists of performing a Split-test (divided URL) on two or more web pages with different designs to see which one generates the most conversions.

split url test zoho page sense

Customization

Similar to Test AB but it does not divide the design by a % of user, it directly shows the design of the customization to the type of user chosen.

zoho page sense customization

We select a target audience, for example Google Ads visitors, choose a target and the custom design is shown to them.

Surveys, Notifications and Pop-ups

Zoho Page Sense allows you to create these types of events and display them to users at certain times.

Surveys, Notifications and Popups zoho page sense

It is possible to select the type of user and device where we want to show these elements.

Triggers Polls, Notifications and Popups

The surveys serve to obtain the user's opinion on some specific aspect of the use of the web.

example Polls, Notifications and Popups zoho page sense

Pop-up windows are pop-ups that we can use on certain occasions and under certain conditions.

Finally, push notifications are messages that are fired when a certain event or goal is met, for example, when the user downloads.

zoho-pagesense

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Summary
software images
author rating
1star1star1star1star1star
user rating
5 based on 3 votes
Software Name
Zoho Pagesense
Operating System
Zoho
Software Category
Meta
Price
EUR 16
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