It is currently possible to manipulate Google reviews through the purchase of services. There are websites that carry out this task of buying fake Google My Business reviews. Today we tell you why it is not a good idea to carry out these practices.
What are Google My Business reviews?
Google My Business reviews are comments and ratings that Google users leave about a particular business on the Google My Business platform. These reviews are visible on the business's Google My Business listing and can be seen by anyone doing a Google search.
Google My Business reviews are important because they provide valuable information to potential customers about the quality of the products or services your business offers, as well as overall customer satisfaction. In addition, reviews can influence the business positioning in Google search results, so it's important for businesses to monitor and respond appropriately to reviews received.
How are reviews managed?
To manage reviews on Google My Business, follow these steps:
Access your account Google My Business and select the location of the business you want to manage.
Click on “Reviews” in the side menu of the page.
You will see all the reviews that users have left in your business listing. You can respond to each of them by clicking on “Respond”.
Type your response in the text field that appears, and when you're done, click "Post."
If you receive a negative review, it's important to respond in a polite and professional manner, acknowledging the problem and offering a solution to remedy the situation.
if you get one fake review or inappropriate, you can report it to Google by clicking the "Report Review" button next to the review in question.
It's important to respond to all reviews you receive, both positive and negative, as this shows users that you value their opinions and care about their experience with your business. In addition, responding to reviews can also help improve the image of your business online and attract more potential customers.
Why shouldn't I buy Google My Business reviews?
Not ethical It is not recommended to buy Google My Business reviews. Google has very strict policies that prohibit the purchase of reviews or any other manipulation of them. If someone is found to have purchased reviews, you may face negative consequences such as elimination from your Google My Business listing or even sanctions legal.
Also, purchased reviews do not reflect the true experience of customers with your business, which can be detrimental in the long run. Instead of buying reviews, it's better to focus on providing quality products and services, and fostering a culture of honest and positive customer feedback. You can also ask your satisfied customers to leave a review on Google My Business, since organic and authentic reviews are the ones that really matter and can help your business thrive online.
3 reasons why you shouldn't buy reviews
Here are three reasons why you shouldn't buy Google My Business reviews:
- It's a practice unethical: Purchasing Google My Business reviews is considered an unethical practice and may be considered fraud. Google has strict policies against review manipulation and penalizes those who attempt to do so. Misleading customers with fake reviews is dishonest and can damage the reputation of your business in the long run.
- Es illegal: In some countries, buying reviews may be illegal and may be considered a violation of advertising and unfair competition laws. If you are found to have purchased fake reviews, you may face legal penalties and fines.
- does not reflect the true Customer experience: Purchased reviews do not reflect the true customer experience with your business. Customers rely on reviews to make purchasing decisions, and if the reviews are fake, it can damage customer relationships and their trust in your business. Also, purchased reviews can be identified as fake by customers, which can have a negative effect on your business image.
In short, buying Google My Business reviews is unethical and legal, and can damage your business's reputation in the long run. Instead of buying reviews, it's better to focus on providing great customer service and encouraging authentic, honest customer feedback.
Why are you interested in getting reviews?
Getting reviews on Google My Business is important to our online business and an effective way to improve the visibility and credibility online of a business, as well as obtaining feedback value from customers and foster greater interaction with them.
- Improves visibility and online positioning: Reviews on Google My Business are one of the signals that Google uses to determine the ranking of businesses in search results. The more positive reviews your business has, the higher its visibility and positioning online.
- Increase the credibility and trust: Positive customer reviews can be a determining factor in the purchase decision of other potential customers. Authentic and positive reviews increase credibility and trust in your business and can influence purchasing decisions.
- Allows to obtain feedback: Reviews can provide valuable feedback to business owners, letting them know what they are doing well and what they can improve. This can help make adjustments and improvements to better meet customer needs and improve the quality of products and services.
- Encourages interaction with customers: By responding to reviews, business owners can encourage interaction and engagement with customers, which can help build stronger and lasting relationships with them.
How to improve your reviews on Google?
- Gives an excellent customer service: Customer experience is the key to positive reviews. Make sure you provide excellent customer service at all times, including responding quickly to inquiries and comments, being courteous and professional, and doing everything you can to meet customer needs.
- Ask customers to leave a review: You can ask customers to leave a review on Google My Business after a successful purchase or service. You can do this by sending an email or text message after the transaction is complete, or by including a request on the receipt or on your website.
- Facilitates the process to leave a review: Make it easy for customers to leave a review on Google My Business. Provide a direct link to your Google My Business listing on your website or social media profiles so customers can quickly access your reviews page.
- Answer back to reviews: It's important to respond to all reviews you receive, both positive and negative. By responding to reviews, you show customers that you value their opinions and care about their experience with your business.
- Pleasure improvements Based on the feedback received: Use the feedback received in the reviews to make improvements in your business. If you receive constructive criticism, consider making changes to improve the customer experience and reduce the number of similar criticisms.
- Offer psychological therapy to employees Incentives Customers: Offer customers incentives to leave a review. This could be a discount on your next purchase or entry into a sweepstakes. Make sure the incentives are ethical and comply with Google policies.