Marketing and Business Intelligence

What is the NAP and how does it affect SEO local?

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Alexander MC
Is NAP important when contacting your customers? These data help in positioning SEO. Enter this post and find out.
What is the NAP and how does it affect SEO local-

If you want Google or another search engine recommend your website As one of the first when doing a local search, the NAP can help you position yourself. The information that the NAP offers is essential in any business that uses social networks. The NAP is also heavily involved with the SEO local. As? In the next post we will show you.

What is the NAP?

The NAP is an acronym, the acronym stands for (Name, Address and Telephone Number) these acronyms represent the contact information that is given on any site to which you belong, therefore, if you want your website to be positioned organically, it is need to pay attention to the consistency of the NAP. The goal of the NAP is that regardless of where you are, the information is the same.

It is recommended to use the NAP because in this way Google or any other local search engine that you use will design identical signals to easily recognize the data that characterizes the different web pages, favoring its geolocation. If any data is changed, search engines would not recognize the page and this would affect the position of the website.

Importance of the NAP in the SEO local

The NAP is essential for your business since it manages the essential information for your clients, it is of great importance that it is repeated, on the contact page, the footer, the company directories, and Google My Business, among others. This is why it is relevant, that is, that the contact and address information is always the same on the sites that appear.

On the other hand, there are the statistics that are of great importance when running a website, the NAP will allow you to know the number of users who perform a local search and go to your website. With this information you can make any configuration of the contact information data of the business, company or digital brand. In this way, the organic position of your page will improve, because with the NAP you will be among the first search results and this will represent the increase in traffic on your website and in addition to sales, so that your business grows even more.

What is the NAP and how does it affect SEO local?

Recommendations you should know

  • Put your website in order: Your website or business represents you, therefore, you must ensure that both the contact and content information are correct and consistent, with a format and spelling in relation to the subject.
  • Make sure the NAP is always the same: As you configured it at the beginning, it should continue to be so for the rest of the websites that have the same contact information, since in the face of a small change, the search engine you use will not be able to recognize the page easily, interfering with the positioning. SEO of the business, website, internet brand or company.
  • Include the NAP on multiple pages: To favor the SEO of your business or company it is important not only to include the NAP on your main web page, but you can also include it on some important websites in order to increase visits to your page. By placing the NAP on other Internet sites, the search engine will interpret that they belong to the same owner, which will help to quickly increase the position of the business through local user searches.
  • Keep the database up to date: If your business or company has to make a change, for example, contact information or address, keeping the data updated will help the user to see that the web page is moving and up to date, increasing the importance and visits to your site. Web.
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What is the NAP and how does it affect SEO local?
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What is the NAP and how does it affect SEO local?
Is NAP important when contacting your customers? These data help in positioning SEO. Enter this post and find out.
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Millennials Consulting SL


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