In order to have a good positioning in the search engines, high level of visits and also more transactions, you must be clear that the web speed it is something primordial. If you are interested in knowing how to improve it, keep reading this article.
Web Speed Tip 1: Compress Images
Ecommerce (online stores), for example, usually contain a large number of images because they have many products that they must show to users. They must be there, of course, but remember compress and optimize for seekers.
How do we do this? You can compress them with image editing tools with BeFunky, Gimp or Photoshop, even directly with Online tools such as “iloveimg”. Thanks to this you will considerably improve the web speed of your page.
In certain occasions where the photos used have been captured by yourself, these images contain unnecessary information for the web (camera model, location, etc). Get rid of this information to save space.
Tip 2: Avoid unnecessary redirects
Try not to create 301 redirects if they are not completely necessary. Of course, they are important to redirect a URL and not lose the prestige of your website, but they should not be in excess. The fewer redirects, the higher the website speed.
Tip 3: Outsource the CSS files
Tip 4: Good use of the Cache
It must be clear that the page files that do not change when moving around the web must be "cached" for the browser. These files should not be loaded every time we move through the different landings of our website.
Tip 5: Content loading order.
Not all content on the web page needs to be loaded at once for the simple reason that not all content on the site is equally important. There must be an order in which main content loads first and, once this has been loaded, the rest that will be more secondary can be loaded. It will certainly help the web speed.
Tip 6: Optimize the web for mobile devices.
AMP stands for Accelerated Mobile Pages. Its goal is to make the mobile web move faster. This is really important because, nowadays, the majority of Google searches are done from a mobile device.
Tip 7: Add more CSS and HTML codes and less CMS
It is true that the contents and managers that the CMS presents, for the most part, are of great help to the platform. However, in today's virtual fields, it generates superfluous codes that cause a poor connection to the web, in addition to adding unnecessary content.
For that reason, keep in mind the advice we give you to remove the CMS codes and change them to CSS or HTML. They only lend lines of code needed for you and will improve the appearance of your website speed, making pages load faster no matter how heavy the architecture.
Tip 8: Uninstall any apps or plugins that don't work
If you haven't noticed, most websites need to use at least 5 plugins in order to reduce problems with the system as days go by. However, most of these may not be useful or you stop using them after a few days, so it is advisable to eliminate them.
Do not let them be there making your page heavy and without good positioning among the networks. Rather, keep researching for the simplest, cleanest, and easiest plugins to speed up your page. At the same time keep setting simple codes.
Web Speed: Conclusion
Improving web speed of your page is essential to obtain a good positioning in the search engines and for the good user experience. It is something that the search engines take into account, so there must be a job of analysis and optimization every so often.
Obviously, there can be load time issues that are not the fault of the website (quality of the user's internet data, computing power, or cache memory). However, if you follow the advice we have given you in this article, you will improve the web speed and you will get your users to know your products or services better.
Given the high competition on the Internet, the pages with high speed website They take a considerable advantage over their competitors. The optimization of your website must be continuous and should always be something to keep in mind.
En Millennials Consulting, we are one consultancy of SEO y CRM and we accompany you throughout the process of digitizing your company. Our way of seeing work is to accompany the client at all times and grow up with him.
We do not intend to charge for doing a job and that there is no contact. The idea is that the client realizes what the SEO and start applying it little by little by their own means, always accompanied by our professionals. We achieve this by personalized consultancies.
Do not hesitate to contact us and ask without any commitment.