In any project or website creation strategy, the part of the web architecture it is something paramount. Many websites that do not work, have not well raised the part of web architecture, so we repeat, it must be taken into account.
La web architecture It is a concept that few know, although it has a great influence on the SEO. Surely you have heard of it, but you do not know very well what it is. In this post we are going to explain everything about this matter. In addition, we will see how and what can affect your search engine positioning. Do not miss it and keep reading this article if you want to know more about all this!
What is web architecture?
La web architecture is a discipline that is responsible for design, implementation and maintenance of websites. It is made up of the logical and physical structure of a website, as well as the underlying technologies and technical mechanisms for its design. This includes navigation architecture, information design, content architecture, and other elements that relate to web architecture.
In terms SEO, refers to the way in which the pages of a web are created, structured y linked. Basically, it is the form that the web page has. Have a web architecture done well, help search engines to move around the web, understand what its content is and be able to find what they are looking for. In addition, it also helps to greatly improve the experience of users who visit it.
Web architecture elements
The most important elements of the web architecture are:
- Navigation: This part refers to how users move around the site. The navigation architecture includes structures such as menus, directory trees, and access buttons.
- Information design: Information design is responsible for the content displayed on each page of the website. This architecture includes elements such as the information hierarchy, metadata, and the content itself.
- content architecture: This element relates to how content is organized on the website. This architecture encompasses the logical architecture, the related contents and the link structures.
Structure Types
- Horizontal: This architecture refers to a site with few sections. It is used when the content is relatively simple and does not require many divisions.
- Vertical: Vertical or hierarchical architecture is intended for content-heavy websites. This architecture divides the content into categories, establishing a hierarchy between them that facilitates navigation through the site.
Does web architecture affect SEO?
The simple answer is yes. The web structure to have one agreement and order with logic. It must be separated into different sections and each of them must have a relationship, either in the subject, purpose, etc.
Regarding the SEO, we are going to cite certain reasons why the web architecture it does affect search engine rankings:
- As we have mentioned before, having a structured website It is of great help for search engines when carrying out certain studies of the site, including indexing. If search engines cannot easily access all parts of the web, it is likely that landing pages that are essential for generating potential traffic will not be indexed. This example usually happens in eCommerce places, which have many different pages due to the number of products they contain. This means that sales related to these landings cannot be generated.
- With a optimal web architecture and a correct internal linking, it is also possible to obtain a authority. Linking is key for search engines to understand the intention of each web page.
- Finally, another of the elements of web architecture that affect the SEO it is through visitors to the page. If potential users have a good experience browsing it, that will make them stay longer, visit various parts and generate certain actions on the web. This has a direct impact on the positioning that search engines will give the website.
In short, a good web architecture will be generating:
- More browsing time on the web by users.
- actions like clicks, scroll, etc.. on the different pages.
- Visits to different landings.
La web architecture It is a key factor for search engine positioning. If your website has well-structured architectures, search engines will take this into account for better index your content. A well designed web architecture will contribute to a better user experience, which is a key factor for the SEO. In addition, search engines will take into account the architecture to determine the ranking of a website. Therefore, a web architecture in optimum condition is key to improve positioning and get good results in search engines.
How should I organize my web architecture?
There are different tips that you can follow when it comes to getting a optimal web architecture:
“flat” architecture
A flat architecture is one with which any user or tracker can reach any of the different landings that make up the web. very small number of shares. This also benefits the SEO.
Simple website
When carrying out the development of the web page, it must be taken into account that it must be as simple as possible. We are aware that each site is a different world and there will be certain websites where there will have to be more complexity, but we recommend that you have the as simple as possible.
As we have mentioned before, you must generate a pleasant user browsing experience, and a simple website helps this.
Categorized website
Have the web landings correctly categorized and linked is key when it comes to web architecture. Thanks to this, a progressive way of growing without breaking the structure will be maintained.
Structure the URLs
Many people don't know what it means. structure the URLs.
These must transmit the categories that are being crossed to reach the place where we are within the web. Something that helps us with this are the so-called “bread crumbs”. Not all URLs need to be the same, but they do need to follow the same structure.
internal link
Internal linking is used to relate the content of the different web pages. This positively affects both positioning SEOas well as the user experience. Two factors, of which we have repeated several times throughout this article, which are very important.
Optimize the sitemap
This is another of the elements that are related to the topic of this article, web architecture. All these elements help to have control and order within the web, and the sitemap too.
En Millennials Consulting, we are one consultancy of SEO y CRM and we accompany you throughout the process of digitizing your company. Our way of seeing work is to accompany the client at all times and grow up with him.
We do not intend to charge for doing a job and that there is no contact. The idea is that the client realizes what the SEO and start applying it little by little by their own means, always accompanied by our professionals. We achieve this by personalized consultancies.
Tips to follow to benefit the SEO
La web architecture is an important element for SEO. A well-structured architecture will contribute to a better positioning in search engines and will improve the user experience. To ensure optimal results, you need to make sure your site is intuitive and easy to navigate, use proper meta tags, have clear and readable URLs, add internal links, and avoid content cannibalization. By following these tips, you can improve your SEO of your website easily.
