Display Campaign Strategy (Google ADS)

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What will you solve?

A display campaign strategy with a Google advertising agency refers to the planning and execution of online advertising campaigns using the Google Display Network (GDN). The Google Display Network is a collection of more than two million websites, videos, and apps where your ads can appear. This type of campaign allows brands to show ads in image, video, text or interactive ads to users browsing websites and applications associated with Google, outside of search results. Working with an advertising agency to manage a display campaign on Google means collaborating with digital marketing experts who can help maximize the return on investment (ROI) of a campaign.

specialized experts

Are you interested in a CRM for your company? We have a specialized expert team that will help you in your projects.

What is the objective of the product?

The goal of a display campaign with an advertising agency on Google It may vary depending on the specific goals of each company or brand, but generally focuses on achieving one or more of the following objectives:

Increase Brand Recognition: One of the primary goals of display campaigns is to increase the visibility of the brand among the target audience. Display ads allow you to present your brand in a visually appealing way, which can improve recognition and retention in the minds of consumers.
Generate Traffic to the Website: Display campaigns also seek to attract visitors to the brand's website or landing page to increase web traffic. This is especially useful for new sites or pages looking to grow their audience.
Encourage Product or Service Consideration: Through specific and targeted ads, campaigns can motivate users to consider a brand's products or services as a viable option to satisfy their needs or needs.seos.
Increase Conversions: Another common objective is to drive specific actions by users, such as purchasing products, subscribing to services, downloading applications, registering in forms, among others. This is achieved by optimizing the campaign to target users with high purchase intent or interest in the offer.
Improve Customer Loyalty: Through campaigns aimed at audiences already familiar with the brand, the aim is to encourage repeat purchases and strengthen loyalty towards the brand.
Lead Capture: In many cases, the objective is to generate leads or qualified prospects and then convert them into customers through follow-up and direct marketing strategies.

Work with a advertising agency specialized in Google allows brands to design and execute highly effective display campaigns that are aligned with these objectives. Agencies bring experience in audience selection, creative design, campaign optimization and results analysis, which can significantly increase the chances of success of the companies. display campaigns in achieving your goals.

METHODOLOGY

En Millennials Consulting We have a large team of expert consultants who will accompany you throughout the entire process of obtaining the service obtained.

Firstly, we will have a Kick Off meeting with you to get to know and understand the business in which we are going to operate. This is very important when making the optimal decisions and obtaining the best results.
Once we have collected all the necessary information, we will move on to executing the work. The actions will vary based on the needs and the contracted product/service.
Throughout the entire process, our clients will have monthly monitoring and personalized support from the assigned consultants.
At the end of the service, there will be an analysis of results using measurable analytical data.

This general methodology can be adapted and customized according to the specific needs and practices of each company and the nature of the service offered.