Marketing and Business Intelligence
Marketing and Business Intelligence
Avoid legal risks: The digital world is constantly changing and it is important to stay up to date with current regulations to avoid fines and sanctions. A lawyer specialized in digital law can help you comply with all legal obligations and protect your business.
Protect your data and information: Confidential information is a valuable asset for any company. An expert information security lawyer can help you implement the necessary measures to protect your data from possible cyber attacks.
Guarantee the trust of your clients: Users are increasingly aware of the importance of privacy and security in the online environment. Having a legal service specialized in digital law will help you build trust in your clients and increase your sales.
Summary of the main Legal Practice Areas, with details of the most relevant Services.
This report provides a basic framework for digital marketing companies to align with GDPR regulations and promote better privacy and data protection practices. Be sure to adapt these guidelines to the needs and specificities of the company and seek legal advice if necessary to ensure full compliance.
1. Explicit and informed consent: Make sure you obtain explicit and informed consent from users before collecting, processing or storing their personal data. Consent must be free, specific, informed and unequivocal.
2. Transparency in data collection: Provides clear and accessible information about how personal data is collected, used and shared, including the specific purposes for which the data is collected.
3. Purpose limitation: Uses the data collected only for the specific purposes that were communicated to the user and for which consent was granted.
4. Data minimization: Collect only the data strictly necessary to fulfill the established purpose and do not retain personal data beyond the time necessary for those purposes.
5. Seguridad de los datos: Implements appropriate technical and organizational measures to ensure a level of security appropriate to the risk, protecting personal data against loss, misuse or unauthorized access.
6. Rights of the interested parties: Respects and facilitates the exercise of user rights under the GDPR, including the right of access, rectification, deletion (right to be forgotten), limitation of processing, data portability and opposition.
7. Data Protection Impact Assessments (DPIAs): Conduct Impact Assessments when data processing may result in a high risk to the rights and freedoms of individuals, especially using new technologies (AI, Big Data, etc.) and large marketing campaigns.
8. Appoint a Data Protection Officer (DPD), if necessary.
9. International transfers: Ensures that transfers of personal data outside the EU are carried out in accordance with the requirements of the GDPR.
10. Security Breach Notification: In the event of a data security breach, notify the AEPD within the established deadline and, if it is likely to result in a high risk to the rights and freedoms of individuals, notify those affected without undue delay.
11. Responsibility and accountability: Maintain detailed records of data processing activities to demonstrate GDPR compliance and adopt a “privacy by design and by default” approach. Remember to have the obligatory Data Processor Contracts signed: they are a guarantee for your client that improves your reputation.
12. Training and awareness: Ensures that all staff involved in the processing of personal data are informed and trained about their obligations under the GDPR and regularly updates this training.
Millennials Consulting has a team multidisciplinary that manages projects in different areas and with different technologies. Together, we have managed to digitize a large number of companies and businesses.
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