The word PageRank to the algorithm that Google developed to rate a web page regarding its position. In this way, you can have a numerical value linked to the level of visibility and position that a web page has within the internet (more specifically within the Google browser). This is one of the reasons why Google became the most used web browser in the world!
Currently, PageRank is not publicly available to web page creators and administrators, the reality is that this information had such an impact that it is not only worth knowing what it is, but it is also worth mentioning what factors influence this score so that you know how can you improve it
Factors that influence PageRank
The first factor that directly influences the Google algorithm is the which is known as link building or link building, this being an organic positioning technique that consists of providing a web page with as many incoming links as possible, all from authority sites. Some of the ways to do link building would be the following:
- Link website page to each other within the same site.
- Link content directly into social media posts to improve PageRank score.
- Participate in forums or comment on news and related content that give you reputation on the internet.
Another factor that directly influences the algorithms of your website is the design that this platform may have, discovering that the better the design, the greater the range you will get with this particular value (the latter being a very positive thing). On the other hand, choose to maintain a responsive web design that adapts to new trends and thus you can rise in rank in terms of positioning.
Finally, the last thing that influences the search results of a specific digital platform are the strategies SEO that can be used to achieve higher positioning on the web, being the SEO that area of digital knowledge in charge precisely of showing an online platform. Therefore, the better the SEO the better the PageRank of your website!
Is it worth trying to climb positions in the Ranking?
As well mentioned above, PageRank data is no longer displayed by Google by any type of developer, generating suspicions about the veracity of this data to achieve better positioning Seo. Thanks to this “disappearance”, there are different software or pages that are capable of giving you a similar value that correctly defines the positioning in the network (this is what is known as domain authority and page authority, respectively).
At present, it does not make much sense to ask how to calculate or measure the PageRank of a web page, since this value will not provide you with useful information that you can take advantage of to get positioning on your website. What you should consider is simply following the best strategies SEO and check your progress by searching the main keyword of your web content in the Google browser. If you are on the first page it means that the SEO is working!
There is little more to know about this family of algorithms, so what are you waiting for to grow your website or digital company? through the PageRank score?