Marketing and Information System
El Marketing information system (YES) is a network of relationships that generate constant and pertinent information flows within companies. These relationships involve people, machines and procedures where both internal and external ideas are organized.
These function as the basis for decisions in the areas and considerations that must be taken when making decisions on marketing regarding a product or promotion.
If the previous installation based on the needs of the company is managed correctly, it will allow the collection of information
- 100% reliability of the source.
- High degree of detail of the information received.
- Coincidence of information with other sources.
- Rate of updating in real time of the information received.
- Control of the information received.
Advantages of using Zoho CRM and your SIM?
The use of YES (Marketing information system) brings a great advantage that is to handle a vast amount of information regarding market knowledge and customer knowledge, the YES motivates companies to do constant research in order to maintain concise and accurate information and thus be able to have a wide range of ideas and information from which they can work to be able to take better decisions when making tactics for the marketing to improve product quality, keep repeat customers and expand the horizons of companies demographically. Other advantages include:
- Costs reduction.
- Immediate or almost immediate availability of information.
- Service improvements.
- Constant information for the database.
How is this information obtained?
- The tool is called Zoho CRM. This allows you to obtain all the data of your company, it allows an easy configuration based on the needs and particularities of your company.
- Below we will show you an example of a real company.
Example use of Zoho CRM and the use of the (SIM)
We have done an integration for an important company which we cannot name due to privacy policy, but we can name the strategies they are following when using the CRM.
The company maintains a database about its clients in which they send surveys and mass mailings in order to study, calculate their responses and reactions. This in order to be able to use it as insights to learn how to improve your service and customer care. Here the marketing analytical subsystem is being used, since it is investigated in order to make a tactical decision on how to keep the customer and how to attract more customers.
They also investigate the competition's promotions, price ranges, and general advertising in order to make statistical comparisons using the market research subsystem to determine the best possible alternative.
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