Marketing automation definition
La marketing automation, is a new way to take advantage of software for advertising purposes. Among so many options to choose from, everyone has the same goal: make processes easier for companies which are usually difficult and take too long. By automating advertising, a more efficient result and detailed monitoring of it is achieved.
Benefits of marketing automation
La marketing automation It has certain benefits to highlight:
- By adding this type of automation, it is simpler to carry out previously complex processes, obtaining natural results and that in many cases they would not be achieved.
- It provides <strong>economic data</strong> on the business environment. more efficiency (in the sense that everything is being done by a machine and its purpose is to perform only that work).
- Reduce personnel costs (a Premium system has a lower cost depending on the case, although many software offer free service), in any case, it will be cheaper than a person or group of people who are specifically in charge of that task.
- Te allows you to spend your working time on other tasks.
- The company can achieve better control in all marketing work.
- Control and continuous monitoring of the results.
- Thanks to good design, offers an email with the idea contentl (and the perfect design) to the interested mailing address (previously approving the shipment to your address). All just at the time you want the shipment.
- Previously analyzing the profile, and the behavior with the company, allows to know the records of those clients that are available, to send commercial offers.
Can emails be automated?
Emails have taken the path again today, appearing even in social networks or for economic procedures. Lately, emails are used as the most effective means to reach the public. Thanks to so many marketing strategies, which are invasive to vision in certain cases, a simple advertising email has been taken advantage of.
Certainly, email advertising automation is an incredible advantage, with all the options you can do.
- You can ppersonalize email, depending on the person you are addressing
- With the program you use, you take advantage of different editions that you can make to please the eye
- Email addresses remain automatically stored, similar to a calendar
- The user you are going to address will have to authorize the arrival of the emails, therefore it is advertising accepted by users interested in the content.
Among many other benefits that marketing automation includes, we could emphasize, as we have previously mentioned, not having to pay someone else's salary, but doing everything through a program. Automate marketing, save time and budget, in addition to avoiding the hated spam.
There are several software that allow you to automate email marketing. Some work for free, as they also have a Premium option. Since Millennials Consulting we recommend the tool Zoho Campaigns. It is an application that can be very useful when performing this type of automation.
