Marketing and Business Intelligence

Lead Scoring with Zoho CRM


What is Lead Scoring for CRM?

Lead Scoring is the temperature of the lead. It helps us measure the degree of user interest in our product or service.

When we have a large database, we cannot treat all leads in the same way, since they may have come from different sources, due to self-interest or simply by chance.

 What benefits does Lead Scoring bring us?

We will be able to identify the best business opportunities at a glance. Therefore, it will allow us to optimize our time and focus our efforts on leads that have a real interest in us. Therefore, we will have a greater probability of closing a business.

Now, how do we adapt this to our Zoho CRM?

It is from the first parts of configuration of CRM. Suppose we have a database of 50.000 leads. Where do you start to carry out your commercial actions?

Here begins a work of introspection and business consulting that we all must do before implementing a CRM. We must ask ourselves which leads are the ones that really interest us and from there give them a score.

For example, from that database that I mentioned earlier, we might be interested in those who have clicked on our Newsletter or those who like us on social networks.

Once the data of interest has been identified, we must think about what we are going to score more or less.

So, people who click on our Newsletter will get 10 points, while those who like on social networks will only get 5.

In this way and according to the criteria of interest that we add, our leads will receive a score based on their interest in us. Allowing us to order the endless list of contacts that we have and that previously we did not know where to start.

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author rating
user rating
3 based on 2 votes
Software Name
Zoho CRM
Operating System
Web design
Software Category
Process automation
EUR 37
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Beatriz Saavedra Santos
23. May, 2024.
Unbeatable team, absolute availability, service of 10. They have done the impossible in record time. Thanks for everything.
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Walter Bulnes
8. May, 2024.
It is a pleasure to greet you, we are a Chuck E. Cheese franchisee for Honduras, we had the opportunity to develop the Plan SEO with Millennials which has been very favorable, on our part we are very grateful and satisfied with the work done by the consultants who provided us with support (Álvaro Poveda/Enrique Monzó), very professional, very assertive, I can recommend them to potential clients who want this support.
Daniel Suarez
Daniel Suarez
17. April, 2024.
We have collaborated with Millennials Consulting for the implementation of CRM and other Zoho modules. The experience has been very positive, highlighting his professionalism and knowledge. The team of Millennials was well suited to our needs, ensuring a smooth and efficient integration. Additionally, they assisted us with the process of obtaining Digital Kit grants, which we greatly appreciated. I recommend to Millennials Consulting to those who need to implement Zoho solutions effectively.
Retirement Group
Retirement Group
17. April, 2024.
We have worked very well with them. Very good project organization and availability. Our consultant CRM José Iñesta has always guided and advised us very accurately. Totally recommended
Zine Hospitality
Zine Hospitality
22. March, 2024.
José showed a deep knowledge of the CRM and a great ability to adapt it to our specific needs. He effectively guided us through the implementation of bluePrints, workflows and fields in different modules, providing us with useful solutions and advice for our business. Thank you for your patience and dedication!


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