Marketing and Business Intelligence

Know-how of a company

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Bernardino Garcia Gil
Do you still not know the term Know how within a company? Here we tell you everything you need to know about it.

What is know how in a company?

The term "know how" literally means "to know how", although the most correct thing is to translate it from English as "know how to do".

It is having the skills or knowledge necessary to "know how to do" a certain activity or task.

For example, if you have been working in the field of advertising and marketing for years, that knowledge that you acquired through the advertising experience is your know-how. As well as knowing how to apply it at work.

Having clarified the above, let us detail a little better what know-how is at a corporate level:

The concept of know how in a company

The Know How of a company is normally related to the procedure or use of a technology to manufacture a product or offer a service. However, it also expands the experience to carry out activities in other areas, such as administrative, accounting, financial, contracting, control, etc.

Each company has a specialized know-how, which they have developed over time, and since it is about proven experiences, it always provides the expected results. A know how can be that secret technique, that specific technology, or that specific way of proceeding that allows you to achieve an objective with ease and efficiency. Which, in this case, is the successful marketing and sale of the products or services offered by an organization.

In short, it is one of the most important keys to achieving business success.

Currently, companies that focus on progress and understand current technological change use tools to perfect their know-how.

What would happen if you had all the possible data on how the different departments work, the speed of production, distribution, packaging, marketing of your products, accounting, etc.

Exactly, your know-how would be far superior to the previous one, therefore your business results will also be.

Thus allowing you to see the inefficiencies of your company and streamlining and automating repetitive and tedious processes that do not add value to your company.

We present you the tool ZohoConnect that will allow you to connect the different departments of your company, thus being able to unleash the full potential of your company.

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Know-how of a company
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Know-how of a company
Do you still not know the term Know how within a company? Here we tell you everything you need to know about it.
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