Marketing and Business Intelligence

Shopify and Zoho Campaigns integration

Possible integrate Shopify with Zoho CampaignsThe integration allows you to automatically sync customer, product, and order data from Shopify to Zoho Campaigns, making it easy to segment and send personalized campaigns. Additionally, you can automate marketing workflows based on purchase actions.

You already know that the app  Zoho Campaigns It is the best on the market to manage email marketing campaigns, but perhaps you didn't know that it is integrable with Shopify e-commerceThis integration will allow you to select your products to use in your email campaigns or newsletter emails, you will also be able to import contacts from your Shopify account and track subscribers who have purchased the products you have included in the emails you send.

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Shopify + Zoho Campaigns

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Create an email campaign with Shopify

Once you have connected Shopify with Zoho Campaigns, you can easily add your products to your email campaigns.

To create a campaign with products:

  1. In the side menu of Zoho Campaigns select the option “Campaigns" and later "Advanced Campaigns. "
  2. Click on "Create Advanced Campaign"
  3. Go to the available categories and click on Shopify, then click Create new.
  4. Fill in the information on the basic information page:
    • Name
    • Sender details
    • Subject
  5. Click next.
  6. Select one of the following options for the products in your campaign:
    • All the products.
    • Smart selection.
    • Custom selection.
  7. Select the products you want to add to your campaign.
  8. Select one of the available designs in the templates to send the invitation to the selected mailing list.
  9. Select a theme for the header and footer of the email. (editable in Menu “Settings” > “Personalization” > “Header and Footer.”)
  10. Select the mailing list or segment that will receive the email and click proceed.
  11. The campaign will be sent for review, once approved you can send it to the selected list.

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Zoho Campaigns + Shopify: Unlock the full potential

Shopify reports

Once your campaign has been sent, you can track the results in the option “Reports” or directly in the side menu in “reports”, you will be able to see the status of the emails sent: opened, clicked, not opened, bounced, etc. Additionally, you will be able to see an E-commerce section in which you can track:

  • Total sales resulting from email campaigns.
  • Number of orders that have come from the mailing campaign, viewed by email address.
  • Total sold for each product.
  • List of details by subscriber/customer, including order number, order date, quantity, price.

Shopify tracking code

You'll be able to see all your tracking details once you've entered the tracking code into your Shopify account.

To access the code:

  1. Ir a Configuration and select Integrations.
  2. Click on See details on the Shopify icon.
  3. Select and copy the tracking code.

To embed the code:

  1. Sign in to your Shopify account.
  2. Click on Settings in the left panel, select Checkout.
  3. Go to the Order Processing section.
  4. Paste the tracking code into the “Additional Content and Scripts” box.
  5. Click on Save changes to confirm.

If you have any additional questions, don't hesitate to send us an email, WhatsApp, call us or make smoke signals, whatever you prefer! We will be happy to help you clarify any doubts you may have.

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