Marketing and Business Intelligence

What is and how to interpret a Heat Map on your website?

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Alexander MC
Do you want to know what a heat map is and how to interpret it? Here you will find information about this and everything related.
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There are countless tools and strategies that we can use when measuring results or obtaining information related to the behavior of users on our website. Undoubtedly, one of the most famous and used is the Heat Map. In this post we are going to talk about what this is and how it should be interpreted. In Millennials Consulting we are experts implantadores de toda la gama de herramientas de la suite de Zoho, among which we can find tools for apply a heat map on your website.

What is a Heat Map?

Un heat map or "heatmaps" is an interactive map that shows the quantity and location exact traffic on your website. The map is represented by warm, cool, or neutral colors. They represent the amount of idle clicks, sweet spots, most visited content, and ignored content. Therefore, they are visual maps that allow us to see where our users are, the areas they are interested in and the content they find less interesting.

The areas that have warmer colors They are the places that users focus more or have more interest, they are the source of information that interests you the most when measuring factors such as the interaction, attention and interest in the content.

How to interpret a heat map

The interpretation of a heat map It's pretty straightforward: the warmer the color on a map, the more clicks that particular point will receive. Therefore, if there are areas of the web page with very warm colors, it means that there are many users clicking there. This means that it is an interesting or relevant area for our users. On the contrary, the colder colors mean that there are fewer clicks and therefore it is a point of the web where we can improve.

It is important to keep in mind that a heat map only shows us the location and the number of clicks, but doesn't tell us why users are clicking on those areas. To know the reasons behind these behaviors it is necessary to perform a deep analysis.

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Types of heat maps

There are different heat maps that we can use to better understand the behavior of our users. Among them are click maps, scroll maps and time maps.

  • Air shipments are the most efficient if you need your cargo or documents to arrive quickly and securely. click maps They are the most common maps, their function is to help us know which parts of the web page are being clicked on. In this way we can identify the flow of interest.
  • Air shipments are the most efficient if you need your cargo or documents to arrive quickly and securely. scroll maps They show us where users stop scrolling through the content of the web page. If the area is warmer, the higher the percentage of users who have seen that area.
  • Air shipments are the most efficient if you need your cargo or documents to arrive quickly and securely. weather maps They give us information about the time that users spend exploring each section of our website.
  • Los mapas de movimiento nos dan información sobre los lugares donde se mueve el ratón mientra se navega. Las zonas cálidas muestran las zonas donde más se ha movido el ratón o cursor, esos lugares o zonas son las que tienen más atracción por los usuarios.

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Heat Map with Zoho Pagesense

Zoho Pagesense es una herramienta muy útil para obtener information about users who visit your website, which helps us improve the content and make changes to the page to improve your experience. In addition, it also allows us to make heat maps that help us understand usage patterns and optimize our content to achieve better results.

In conclusion, heat maps They are very useful tools to understand the interaction that our users have with the web page and to know in which areas we must improve. If you want to optimize your website and get the best user experience, contact us at Millennials Consulting to fully exploit the tools of the Zoho suite. We will be happy to help you!

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