Marketing and Business Intelligence

GCLID Tracking between Pages and CRM


In the world of digital marketing, effectively tracking customer interactions is key to maximizing sales and marketing efforts. A powerful tool to achieve this is the monitoring of the GCLID CRM (Google Click Identifier) ​​in the integration of a Customer Relationship Management (CRM). In this article, we'll explore the benefits and utility of accurately tracking the GCLID between pages when using a CRM. We will discover how this integration provides a more complete view of customer behavior, improves efficiency and increases conversions.

What does GCLID tracking allow? CRM?

Allows you to link specific traffic sources, such as Google Ads ads, with conversions recorded in the CRM. This provides a clear view of which campaigns, ads or keywords are converting the most and which channels are most effective. By understanding which advertising strategies work best, marketing teams can optimize their spend and direct their efforts to the most profitable areas. By linking specific interactions to business results, it is possible to more accurately measure the impact of advertising campaigns and determine which strategies are most effective. This makes it easy to make informed decisions about budget allocation and optimization of marketing tactics.

It is possible to obtain valuable information about individual behavior. This information can be used to create more detailed customer profiles and to target marketing campaigns more precisely. By knowing the interests and preferences of each customer, it is possible to personalize messages and offers, increasing relevance and improving the customer experience.

Importance of URL tracking by GCLID

Tracking the GCLID in the CRM Promotes better collaboration between sales and marketing teams. By having access to the same data and a shared view of campaign performance, both teams can work together more effectively. They can share key customer information, coordinate efforts, and provide a more consistent experience at all stages of the sales funnel.

Boosting the sales funnel

The integration of the GCLID in a CRM emerges as a high-value strategy, boosting the performance of marketing and sales campaigns. Millennials Consulting We stand out for the ability we have to assist you every step of the way, facilitating contact and obtaining outstanding results.

Job Title
GCLID Tracking between Pages and CRM
Article name
GCLID Tracking between Pages and CRM
A powerful tool to achieve GCLID tracking CRM (Google Click Identifier) ​​in the integration of a CRM.
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Millennials Consulting


Zine Hospitality
Zine Hospitality
22. March, 2024.
José showed a deep knowledge of the CRM and a great ability to adapt it to our specific needs. He effectively guided us through the implementation of bluePrints, workflows and fields in different modules, providing us with useful solutions and advice for our business. Thank you for your patience and dedication!
Carla Inagaki
Carla Inagaki
15. March, 2024.
We have started the consulting and process reengineering phase and we are delighted with the team, especially Sheila and Fernanda. Very cracks, very executive, very proactive and agile. Now we hope that the implementation is as "smoothy" and effective as the first phase... and that this beginning of the relationship is that of a beautiful story of partnership!!!
Ashleigh Zelaya
Ashleigh Zelaya
11. March, 2024.
Eliana Pérez has done very well in her explanation of Zoho Social, answering all the doubts in a gentle and on-topic manner.
Angel Rabadan
Angel Rabadan
8. March, 2024.
It is an effective and decisive team. We were limited with the digital kit but they have been able to make the most of it. We are still in contact because we will continue working together. I especially want to thank Gonzalo, Julián and Jesús. They are the people with whom I have had the most moments of development in the project and they have always lived up to expectations.
Leandro Stward Rondón Herrera
Leandro Stward Rondón Herrera
7. March, 2024.
Eliana Pérez has been an innate professional for the process of optimizing our digital ecosystem and Zoho Social, at Carbray International we are very grateful for her empathy and assertive communication, they made us feel confident throughout the process and we took away great learnings for the evolution of our processes in social networks. 🦾 #CrackEliana #LaArepaEsColombiana #MillennialstheBest
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Pablo Camarena
Pablo Camarena
28. February, 2024.
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Victor Vazquez
Victor Vazquez
26. February, 2024.
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