Marketing and Business Intelligence

Domain and Page Authority | What are they and improve them?

Picture of Bernardino García Gil
Bernardino Garcia Gil
It is increasingly common to consider the domain authority of web pages.
domain authority

Google was one of the search engines that changed the way of accessing the Internet and obtaining information through this procedure. In addition, the incorporation of this digital technology created new conditions for a better understanding of the web, being the domain authority and the page authority two good examples that should be known if you want to position a web page today within the most used browser in the world.

Due to its great importance, it is convenient to know in a much closer way what they are and how to improve domain and page authority, to be a little closer to digital perfection and to understand some of the most useful concepts that appear on the web.

What is domain authority and web pages

To go deeper into the topic to be discussed, domain authority is the importance of a domain within the internet, understanding as domain (for this particular case), to that unique name that identifies your web page within the internet (that is, it is the proper name of your digital platform).

On the other hand, page authority is a term to refer to the popularity of a digital platform on the internet., regardless of the domain that said platform has. Ultimately, domain authority and page authority are terms that specifically show and measure qué visibility can have a paweb page, in addition to its quality and operation within the internet.

When Google began its history as a search engine, it offered these values ​​to those web page creators who wanted to grow digital platforms (this word was also called Page Rank). However, currently these metrics have already become part of the company that develops the most used web browser in the world and, rather, has become a way of scoring web pages, more specifically those that use digital products to improve positioning SEO like MOZ, Ahrefs or Majestic.

The domain authority measurement that is currently most used is the one offered by the MOZ tool, choosing a value that ranges from one (1) to one hundred (100) so that it is more precise to know how the managed website is really working. and what can be done to correct errors (the closer we are to number 100 the better your website and domain authority will be).

domain authority 2

Differences between domain authority and website authority

Its acronyms are DA and PA (Domain Authority and Page Authority respectively), the domain authority and the page authority have the following differences between them:

  1. The domain authority offers you the possibility of improve graphic aspects of the platform to make it much easier to use, while page authority focuses more on the content and what the platform offers its users.
  2. The PA indicates how the information that appears on a web page can be positioned, while the DA is concerned with the aesthetics of the platform in favor of positioning.
  3. the PA does not take into account the domain name to start with its analysis and scoring, unlike the DA that does provide the name of the platform in order to compare it with other similar platforms that we can find on the market.

Apart from what has already been mentioned, different results can also be achieved between domain authority and web page authority, both terms being really very similar since they can become confused if we are not clear about their differences.

How to improve domain and page authority

To improve domain and page authority within a URL or web page, we must first understand that both terms refer to the metrics that are performed through those of the tools. SEO that you can find today, this being the main reason why the calculation of the domain authority offered by your own platform is not usually trusted. All because this metric can be easily variable!

Calculation of domain and page authority makes use of algorithms that are not shown to the publicwar and this makes it difficult to verify the veracity of the commented value in relation to your digital visibility, an aspect that is taken more seriously when it is highlighted that the DA and the PA are not values ​​obtained directly from Google but from other tools outside of this browser. .

Thus, it cannot be denied than try to improve domain authority It can help you gain much more positioning on the internet, so it is worth mentioning it in the best possible way to increase this value, it is also found in your preliminary analysis of the platform.

Steps to improve the domain authority in pages and increase it

1. Have an organized internal structure with internal and external links

2. Research designs and update your website

3. Delete the links that you do not use on your website

4. Make sure you don't have broken links and use social media buttons

5. Use Linkbuilding and its tools

6. Target your target audience

7. Work on your content marketing strategy

8. Make sure you have good content

As long as you can have a responsive web design and a perfect coherence between what is inside your web page and the SEO that you use for her, you will always be at the top of the ranking as regards the domain and page authority. It is not difficult to climb positions nowadays, even if they are not so relevant anymore!

What is the Domain in SEO and its importance

is one of the factors of SEO most important off pages in the world of web positioning. MOZ has developed an indicator responsible for measuring the reliability, quality and authority of a website.

In the end, the Domain is the name that a page receives and also its web address. Domains are unique and no two are the same, since their function is to direct users to the website.

Domain Authority

How Domains Influence SEO

Within the SEO this is one of the most important factors as for the SEO off page. In order for your positioning to improve, you must have greater authority, this will help us to have the possibility of appearing among the first in Google results.

Domain Extensions

First of all, make it clear that with Domain Extensions we refer to how a domain ends, for example: .es, .com, .net, .org, etc.… and to know if this is really important or if it influences the positioning of our website. For this we must differentiate these types of domains:

  • ccTLD (country): which are the ones assigned to the countries (.es, .fr, .it).
  • gTLDs (generic): These are more global and are created for non-profit or government organizations (.net, .org).

How Google understands these Extensions

for the domains geographic (country) things change, since Google divides them by country and if a person from France makes a specific search, the search engine will select the websites of that country, basically for the convenience of the user when it comes to understanding the content, (or in In case you want to buy a product in case it was a sales website), the most comfortable thing will be that it is from the same geographical area.

As for generic, Google does not have any priority and treats them equally except on occasions where the searches are very specific (.movie for movies), but usually does not have preferences.

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Domain and Page Authority | What are they and improve them?
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Domain and Page Authority | What are they and improve them?
Why is domain authority becoming more and more common on web pages? Enter this post and find out.
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