Many people know that it is a Blog , but they really know what a Blog Corporate What is one of the variants? major for an institution, since it greatly helps in positioning SEO. In this Post we are going to talk about everything you need to start a Blog and what are the most important benefits to create a blog optimized for your company.
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Advantages blog corporate in positioning SEO
Today there are many web's that design their pages with little content to offer a clean and clear design. However, we are missing an opportunity to give users more details about our services. The incorporation of a blog corporate on the web entails a large number of benefits for the positioning Seo, since it allows us to generate content in an organized way. With the content creation we would be offering information to users about the activities and services of the company and at the same time, it would allow us to include keywords in our texts that can then be tracked and interpreted by the main web page indexing robots. In the same way, we can use it to create promotions or disseminate content related to the activities of our company.
Below are some of the and advantages which brings with it the incorporation of a blog to our company website.
What is the Blog Corporate and why is it important?
- Use Keyword appropriate to your content, that is, make a study on Keyword, and analyzes what people write to search for specific content, for example: a locksmith that wants to position itself with the keyword “locksmith” may have a difficult time because there will be a lot of competition, but you can search for other options such as “locksmith 24h”. You can use research keywords o keyword explorer, to find your keywords.
- Evaluate the search intention of users, to know what they are looking for and what they want to find, because it is possible that they are looking for a specific thing to find out about something, but there will be others who are looking for information about a product and to buy, all this will depend on the sector in question, services, products etc…
- Offer updated content: Search engines take into account that the pages are dynamic and frequently update their content, so publishing new content in the blog help automate this task. The use of content on our blog It mainly has 2 functions, to offer useful content to the user and include keywords in the Google index for which we want to position.
Optimized landing pages
Some of the most frequent tasks in the optimization of the pages of our website are much more agile through the use of a blog. Work such as putting a title that contains the main keyword, that the web address must also contain a keyword, that it has internal links with relevant texts towards your pages, headers... etc. These requirements for positioning Seo they are more difficult to implement when we are limited to our company description pages. These pages have the task of displaying attractive content without boring the user, so the blog It offers the possibility of extending the number of words, optimizing the URL, linking internally to pages of greater interest... etc.
Attract quality web traffic
With the creation of own quality content We have the opportunity for other sites to link to us, attracting users to our website from other websites (referral traffic) by publishing interesting articles on the blog corporate.
Increased time on the web
Most of the search engines used on the web do not like that when a user enters a website through a search, they return quickly to the search engine, since the search engines interpret that the user has not liked the content of that search result, reducing relevance. to our website and therefore, losing position. By creating quality content we increase the chances that the user stays longer on our website and we reduce the bounce rate.
Internal content linking
Internal links serve to increase the tracking and relevance of certain content within our website, so that from an article with a lot of traffic, we can take the user to other business pages. Thanks to this technique, we can send links to other web content or services from pages that have considerable traffic.
Un blog It also helps us create a content architecture promoting a progressive reading by the user and a better tracking of our website by the main search engines.
Get quality links
A major positioning challenges Seo is to get other quality websites to link to your content. This provides greater authority to our website so we gain relevance for search engines. Links to resources of interest to the user (eg a buying guide) are content that is well valued by search engines.
social media activity
Thanks to blog corporate we can share our content on social networks on a regular basis and it can be a good strategy to attract users to our website. In addition, the interaction in social networks is an indicator of relevance for websites.
Benefits of a blog corporate
- Brand awareness. Greater authority and relevance for our clients.
- Launches of events, offers or services.
- Facilitates communication between client and company.
- Get contacts and subscribers.
- High conversion potential from users to customers.
Post content on blog corporate
If the website is service-oriented, we will be limited to the amount of content created for the benefit of its quality. These contents must be provided from professional experience and write content on a subject that is mastered, otherwise, we will give the impression of little professionalism. The use of blog It is presented as an excellent opportunity to generate and manage the content that we want to offer the user.
Finally, organize your posts. Try to publish at least one post per week and control the theme and keywords you are working on. In this link we offer you an excel with a calendar for free to be able to organize the publications of your blog corporate .
DOWNLOAD THE CALENDAR FOR YOUR BLOG
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