Learn how to configure UTMs and Hidden Fields in Zoho Forms
What are UTM codes or parameters?
UTM parameters are a series of values that can be added to a URL to track traffic for a marketing campaign. These values can be used to identify the source, medium, campaign, and keyword that was used to reach a form.
It is the text that appears at the end of each URL and allows us to control where the traffic that arrives or leaves our website comes from. That is, it allows us to track our traffic.
En ZohoForms, UTM parameters and custom tracking parameters can be used to track a form submission source.
Configuration of your UTM's Step by Step
1 In the form edition, > go to Share/Share > click on Configure Tracking in Tracking Entries/ Track Entries.
2 When you enable tracing, the default UTM parameters utm_source, utm_medium, utm_channel, utm_name, and utm_term will be used for tracing. You can also define custom UTM parameters to track the campaign. If you want to track the traffic of Google Ads, add gclid as a custom parameter.
3 Finally click Continue to save the settings.
4 Once you enable tracking, you can choose the tracking method to track your leads depending on how you share the form.
There are two options available in Zoho Forms to track your leads:
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- Website tracking: to track information from a form embedded in a website.
- URL Tracking – To track information from a shared form as a link.
Here is an article with more detailed information about the UTMSs in zoho.
Setting up UTMs and hidden fields in Zoho Forms is an easy way to track traffic from your marketing campaigns. By integrating Zoho Forms with Zoho CRM, you can get a more complete view of your campaigns' performance.
