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Meet ASO | The SEO for Apps

APPS

Alvaro Poveda Perez

ASO stands for App Store Optimization. It is a process similar to SEO but focused on mobile applications.

When talking about the positioning of web pages on the Internet, we know very well what is called SEO. However, regarding the positioning of mobile applications (Apps), we must talk about the acronyms ASO. In this post we are going to discuss everything related to this term. Read on if you want to know more about this.

What is ASO?

ASO are the acronyms of App Store Optimization, which is also called SEO for Apps. It is basically a strategy aimed at the application positioning associated with the Apple App Store or Google Play Store. His goal is the same as the SEO for web pages, namely: improve visibility and thus achieve an increase in the number of downloads associated with our app.

ASO things to watch out for: On-Metadata

To put this strategy into practice, you have to take into account several key factors, as well as some optimization tips.

First of all, an app must have a good name associated with its category.
It is also recommended to associate a good description as well as relevant keywords, as this will help users find the app in stores.
Finally, it is important to highlight the relevance of a good design as well as creativity when creating screens associated with the app, as well as a good association between the icons associated with each store in order to improve the positioning associated with the name of the app.

ASO Things to Watch Out For: Off-Metadata

Other things that are important to keep in mind regarding ASO are, for example:

El number of installations: This directly influences the visibility associated with the app. The more installations made, the better the positioning.
All the reviews: These help build trust among users as well as improve the ranking associated with the name of the app.
El number of uninstalls: This associated with a high number of uninstalls can negatively influence the ranking associated with the app. The higher the number of uninstalls, the worse positioning.
link Building: Carrying out the link building associated with the app as well as associating it with social networks can greatly help the associated positioning.
Social signals: A presence associated with social networks as well as a good management of the associated content can greatly help to improve the visibility associated with the app.

Differences between SEO and ASO

An important detail when talking about aso is that both terms refer to techniques associated with positioningHowever, there are some differences between them.

First, the SEO is associated with the optimization associated with content associated with a web page. On the other hand, the ASO focuses directly on the design associated with the app as well as the user. This mainly refers to details associated with the interface as well as associations with associated social networks.

In summary, the ASO is a strategy aimed at improving the positioning associated with the Apps and thus achieving increased visibility and downloads. It is necessary to associate a good design as well as relevant keywords in order to achieve success in the App Store and Play Store.

Did you already know ASO? Share your experience with us!

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