Analyze the SEO of a website it is important to know if a good job is being done or, on the contrary, another should be proposed Positioning strategy to follow.
When carrying out this analysis, different aspects must be taken into account to do it optimally. You must be clear that performing a deep analysis of your website will take a long time. However, you can follow some tips that do not take so much time and help you to have control of how the situation is on your website.
Keep reading if you want to know more.
Analyze the SEO website quickly
domain authority
The first thing you need to know is what this is. domain authority it is, to put it simply, the quality level of your website domain. It is scored from 1 to 100, the latter being the highest score.
This concept is accompanied by the idea of PageRank, since it is an algorithm that measures and assesses all the relevance of the page or website so that Google determine based on that algorithm can position you in a better way or in a more optimal way. In other words, it is an indicator of the power or strength of the web, if it has greater power or strength, it will be able to position itself in a better way in Google. Today the score is calculated based on factors that are unknown, but it does not imply that we do not take it into account, on the contrary, we must take a lot into account.
There are different elements that can affect your domain authority, such as the time you have the website, SEO or links that contains. You can use different tools to see the Domain Authority of your website.
Loading time
Another important factor when analyze the seo of a website It is something that, on many occasions, you can see with the naked eye, the loading time or the 3 second rule.
It is one of the factors that Google takes into account when positioning your page. To improve this, that is, lower loading time, you must optimize elements such as images, videos or effects that the website contains (weight, alt text, etc). For example: in the content of the images to optimize them in the best possible way for the loading time, they cannot weigh more than 100 Kb.
Millennials Consulting has the tool WP Rocket that can help you optimize the loading time of the web page, in a very simple to use and intuitive way so you can easily do many optimizations.
Sitemap
El website map It is another element that Google takes into account when positioning. Why? Well, the answer is that this sitemap helps the search engine (Google) to find and see the elements that your website contains in a more neat and fast. By finding the elements in a simple way, it helps to index them. It contains all the correct steps that must be followed by crawler.
Un Sitemap contains all the main URLs of the site or web page, they are those that will be read in priority order. It is necessary privilege those that are considered or are really important for analyze SEO web site. It is important because for example: A page does not receive many entries, it may not be detected by the bot, this is when it enters and it is necessary to indicate it to Google.
To check if your web page has a sitemap, type the URL in the google search engine, followed by the term "sitemap.xml". If it doesn't come out, it doesn't have and you should create it.
robots.txt file
The robots.txt file is something key when it comes to analyze the SEO of a website. This is a file containing information that is very valuable for Google. In this information, it is reflected which are the pages through which we want the search engine to go through and index, and on the other hand, those in which we do not require it to enter. Simply pass it by.
Make sure you have the robots.txt file configured appropriately. To get to the page where you can see it you must write the url of your website + /robots.txt.
Caution, that WordPress configures in a fixed way the robots.txt file is not accessible from any directory, if you want to make any changes, you must create your own file and upload it in your folder root as replacement.
Titles and meta titles
Make sure that all the content on your website is marked as it should be. Titles must be marked as “Title” and meta titles like meta title by the time we inspected it from HTML. They are details that help Google to know what the web contains. In addition, depending on the way in which each item is marked, it will prioritize it more or less when reading it.
You should learn from the little ones Tricks for optimize in the best possible way, in this way you will be able to improve visibility organic of your web page. It is a very important step in improving the SEO.
Header Hierarchy
In relation to what was discussed in the previous point, we must label the headers of the different pages of our website. Any landing (landing page), it must have an H1 tag, which indicates that it is the main title of said page. From there, we must place the rest of labels (H2, H3, H4), depending on the structure. But not always all the labels will be there.
Website content
If you want to continue and analyze the SEO of your website, you must be very aware of its contents. It is very difficult to count on a good SEO of your website if you do not have one content strategy according to what you need.
must have a blog, constantly updated, with articles related to the scope of your website. Remember that these articles must contain valuable information and relevant to your potential users. Having these items well positioned will help improve the SEO of your website.
keywords
All the Keywords or keywords They indicate the concepts that users use to carry out the searches they need. It's easy to understand when to analyze SEO of a web page that, depending on the niche in which your website operates, you must have a series of Keyword that you should position yes or yes. Be sure to do a good job SEO with these keywords to get you the traffic you need.
In addition, you must carry out keyword research to discover and find other keywords that may serve you. From them, you must make the Positioning strategy that best suits the needs of your website.
Now you know what elements to look at and pay more attention to analyze the SEO of your website quickly. Keep in mind all these tips that we have given you to improve web positioning.
Benefits of analyzing SEO websites
From comply with all the aforementioned sections above, these are the possible benefits of conducting an analysis SEO web correctly and optimally:
1- Improve the positioning of your website in search engines.
2 more visibility for your business
3 more traffic towards your website.
4- Supports converting traffic into sales and leads.
5- Better Usability
6- Better Reputation of website.
7- Highlight on the competitors
En Millennials Consulting, we are one consultancy of SEO y CRM and we accompany you throughout the process of digitizing your company. Our way of seeing work is to accompany the client at all times and grow up with him.
We do not intend to charge for doing a job and that there is no contact. The idea is that the client realizes what the SEO and start applying it little by little by their own means, always accompanied by our professionals. We achieve this through personalized consultancies.
Do not hesitate to contact us and ask without any commitment.
