Complying with the GDPR and LOPD can be a headache, however failure to comply with it can lead to financial penalties from €601,01 (the mildest) up to 601.012.1€ (the most serious); if you want to know how to avoid it, keep reading. In this post we tell you everything about GDPR and Zoho Campaigns.
What is GDPR?
It is a Regulation of the European Union Legislation whose main objective is the protection of data and safeguarding the privacy of people within the EU and the European Economic Area. It is important to keep in mind that the GDPR will also regulate matters concerning the export of data outside the EU. At the same time, the GDPR aims to simplify the regulatory environment for international business by unifying the legislation on this matter within the EU.
How to manage GDPR with Zoho Campaigns?
Managing your subscribers' consent will allow you to obtain explicit permission from them to receive newsletters or email marketing campaigns, as well as to manage the data they provide.
For this we will need to create a consent email, this can be designed in a couple of clicks through Zoho Campaigns.
Reminder
You can also create reminder emails to all those subscribers to whom you have sent the email but who have not responded after a while. It is important to note that there is a maximum limit of 2 opportunities to send this reminder.
GDPR Consent Panel Zoho Campaigns
By clicking on the “Manage consent” option under “Subscribers” you will be able to access your general panel. Through the consent panel you will be able to have an updated summary of the subscribers who have responded, either to accept or decline consent, and how many emails have been received, sent or bounced.
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